Troy Carter's Journey in the Music Industry
TLDR Troy Carter went from being broke to managing stars like Lady Gaga, John Legend, and Priyanka Chopra, leveraging social media and underground music communities to build their careers and establish his company Atom Factory. Despite facing financial ruin and personal hardships, Carter found success by helping shape Lady Gaga's sound and reflecting on her career milestones, including performing at the Super Bowl.
Timestamped Summary
00:00
Troy Carter went from being broke to launching Lady Gaga's career, building Lady Gaga Inc. without family connections or formal training.
05:09
Troy Carter met Will Smith and Jazzy Jeff in Philadelphia, leading to a failed music career but ultimately establishing a relationship with Will Smith and James Lasseter.
10:06
Troy Carter began managing rapper Eve at a young age, learning on the job and successfully building her career with ventures beyond music.
15:29
Troy Carter sold his management company to Sanctuary Group for $2 million, but ultimately found working there to be a negative experience.
20:24
Troy Carter faced a challenging period after Lady Gaga decided to leave his management, leading to financial struggles and personal hardships, but ultimately found a turning point through a new opportunity with Vincent Herbert and Lady Gaga.
26:31
Troy Carter faced financial ruin but found success by managing Lady Gaga and helping shape her sound.
31:43
Troy Carter helped Lady Gaga build her career by leveraging social media platforms and underground music communities to reach global audiences before she eventually gained recognition through a series of small shows and a dedicated fan base.
36:43
Troy Carter reflects on the success of Lady Gaga's career, recalling moments of seeing fans line up for her shows and reaching career heights he never imagined, leading to the establishment of his company Atom Factory.
41:33
Troy Carter reflects on the pride he feels watching Lady Gaga perform at the Super Bowl, as he was involved in getting her songs to that stage, and discusses his transition into investing in startups.
47:02
Troy Carter, founder of Atom Factory, managed a roster of stars including Lady Gaga, John Legend, Priyanka Chopra, Megan Trainor, and John Mayer, showcasing his successful career in the music industry.
52:14
A woman named Robin created an app called Parkour, which helps users find parking spots in New York City, gaining over 16,000 users since its launch in 2016.
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Business