Bob's Red Mill: From Passion Project to Whole Grains Empire
TLDR Bob Moore's journey from retirement to opening Bob's Red Mill involved diverse career experiences, a spiritual quest, overcoming a devastating fire, and showcasing a wide variety of whole grain products at a natural foods expo, leading to the company's rapid growth.
Timestamped Summary
00:00
Bob Moore's passion project to grind his own flour turned into a whole grains empire called Bob's Red Mill, one of the biggest names in natural foods.
05:01
Bob Moore started Bob's Red Mill after he retired at almost 50 years old, following a diverse career path that included working in a warehouse and owning a gas station.
10:11
Bob Moore moved his family to Mammoth Lakes with hopes of running a gas station, but after it failed, they ended up in Sacramento where he worked at Sears before discovering a book about a mill that inspired him to start his own.
15:28
Bob Moore started collecting old stone mills and equipment to grind grains into flour, eventually opening Moore's Flower Mill in 1974 with a variety of whole grain products.
20:51
Bob Moore decided to change directions and study at a seminary in Portland to learn Hebrew and Koine Greek, seeking spiritual direction and a new purpose in life at the age of 50.
26:07
Bob and his wife saved an old mill in 1978, opened Bob's Red Mill within three months, and attracted customers through local ads and media coverage, leading to partnerships with major stores during the health food craze of the mid-70s.
31:30
Bob's Red Mill faced a devastating fire, but Bob Moore decided to keep the business going, motivated by his employees and the community, leading to the company's eventual success.
36:46
Bob Moore's unique approach to showcasing a wide variety of whole grain products at a natural foods expo in Anaheim led to distributors taking interest in Bob's Red Mill almost overnight, propelling the company's rapid growth.
41:33
Bob Moore's strong work ethic and deep-rooted faith have been guiding forces throughout his journey of building Bob's Red Mill.
46:28
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