Prompt Cast
Navigating Challenges and Transitioning to Virtual Events at Eventbrite
TLDR Eventbrite, founded by Julia Hartz, successfully adapted to the challenges of the COVID-19 pandemic by prioritizing safety, preparing creators for event cancellations, and focusing on virtual events, leading to new revenue streams and philanthropic support. Julia Hartz remains optimistic about the future of live events, emphasizing the importance of communication, accessibility, and connectivity in virtual settings while reflecting on the value of a strong support system.
Timestamped Summary
00:00
Wondery Plus subscribers can listen to "How I Built This" early and ad-free, and in this episode, Guy Raz speaks with Julia Hartz, the founder of Eventbrite, about navigating the challenges of the COVID-19 pandemic and transitioning to virtual events.
04:02
Eventbrite quickly adapted to the challenges of the COVID-19 pandemic by prioritizing the safety of their team, preparing creators for event cancellations, and helping consumers adjust to the new reality, ultimately leading to difficult decisions like layoffs and a focus on virtual events for revenue recovery.
07:44
Online events have seen a significant increase in popularity, with a focus on maintaining relationships and community connections, leading to new revenue streams and philanthropic support for event creators during the pandemic.
11:27
Engaging people in online events requires a focus on creating a special and meaningful experience that can change lives, with platforms like Eventbrite offering free events to attract more users and eventually convert them into event creators.
14:56
Live events are crucial for Eventbrite, founded by Julia Hartz in 2006.
18:44
Julia Hartz is optimistic about the future of live events, believing that smaller, more controllable gatherings will reemerge first, with new formats like drive-in concerts gaining popularity, and foreseeing a return to the Roaring Twenties era of creativity and innovation post-pandemic.
22:35
Julia Hartz emphasizes the importance of solving communication, accessibility, and connectivity issues in virtual settings while highlighting the significance of past decisions in navigating crises and the value of a strong support system.
26:24
Julia Hartz expresses gratitude for the support of her team during the pandemic, reflecting on the importance of slowing down, simplifying life, and fostering deeper humanity and connectivity in leadership.
Categories:
Business
