The Journey of Luis von Ahn: From CAPTCHA to Duolingo

TLDR Luis von Ahn, the creator of CAPTCHA, transitioned from academia to computer science and developed CAPTCHA to prevent spammers. He later founded Duolingo, a free language learning platform that offers translation services to companies.

Timestamped Summary

00:00 Wondery Plus subscribers can listen to "How I Built This" early and ad-free.
06:18 A young Luis von Ahn enjoyed math puzzles and video games while growing up in Guatemala during a dangerous civil war, eventually pursuing a career in academia before transitioning to computer science.
11:23 Luis von Ahn developed CAPTCHA as a solution to prevent spammers from creating millions of email accounts by distinguishing between humans and computer programs.
16:25 Luis von Ahn's game, the ESP game, involved pairing people online to type words related to an image, which was later bought by Google to label images on the web.
21:25 Luis von Ahn came up with the idea of using CAPTCHAs to digitize books by having users type words from books while completing CAPTCHAs online, realizing the potential to harness human effort for a useful purpose.
26:32 Luis von Ahn's CAPTCHA system gained popularity when Facebook adopted it in 2007, leading to a lucrative contract with The New York Times to digitize their archive.
31:31 Luis von Ahn's CAPTCHA system was acquired by Google for their book digitization project, leading him to split his time between Pittsburgh and California while still being a professor and eventually becoming obsessed with the idea of creating Duolingo.
37:18 Luis von Ahn and Severin were motivated to create Duolingo as a free and sustainable way to help people learn languages, particularly English, to increase their income potential.
42:52 Luis von Ahn and Severin decided to create Duolingo as a platform where users could practice languages by translating real-world content, which could then be sold to companies like CNN for profit.
47:51 Luis von Ahn and his team launched Duolingo in 2012 as a free language learning platform that also offered translation services to companies like CNN and Buzzfeed.
53:04 Duolingo initially struggled to make money through translation contracts with news organizations, leading them to pivot towards raising venture capital to sustain their free language education platform.
58:27 Duolingo faced challenges in finding a sustainable business model, eventually introducing ads and a subscription service that proved more profitable than expected.
01:04:07 Duolingo aims to help users reach a B2 language proficiency level, equivalent to being able to secure a knowledge job in that language, by incorporating gamified elements and notifications to keep users motivated and engaged.
01:09:29 Luis von Ahn attributes his success with Duolingo to a combination of luck and hard work, emphasizing his obsession with the project over the past eight years.
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