Prompt Cast
Troy Carter's Journey from Aspiring Musician to Successful Entrepreneur
TLDR Troy Carter went from aspiring musician to successful entrepreneur by managing rapper Eve, selling his management company for a significant sum, facing financial struggles after Eve left, meeting Lady Gaga, and starting Atom Factory to focus on doing what inspires him.
Timestamped Summary
00:00
Wondery Plus subscribers can listen to "How I Built This" early and ad-free.
05:14
Two aspiring musicians from Philadelphia met Will Smith and Jazzy Jeff, leading to a brief music career that ultimately didn't succeed, but established a relationship with Will Smith and his partner.
09:36
Troy Carter returned to Philadelphia after being kicked out of L.A., where he started managing rapper Eve despite having no experience, eventually building her into a successful brand with various ventures.
14:24
Troy Carter sold his management company, Irving Wonder, to the Sanctuary Group for a significant sum, but ultimately found working for them to be a negative experience due to overlooked red flags.
19:07
Troy Carter invested heavily in a new business venture after leaving Sanctuary Group, but faced financial struggles and personal hardships when his main client, Eve, decided to leave his management.
23:36
Troy Carter's resilience and work ethic, instilled by his upbringing, helped him navigate through tough times before meeting Lady Gaga and turning his career around.
29:08
Troy Carter's career takes a turn when he meets Lady Gaga, who, despite facing setbacks, becomes a successful artist through hard work and innovative use of social media platforms.
34:01
Troy Carter and Lady Gaga faced financial constraints but bootstrapped her career, reinvesting every dime back into her music until she gained a dedicated fan base and sold out larger venues.
38:48
Troy Carter started Atom Factory, a company that he wanted to be small yet powerful, focusing on doing things that inspired him, even after Lady Gaga decided to part ways with him.
43:25
Troy Carter values the ability to live a life doing what he loves over financial success.
Categories:
Business
