Prompt Cast
Aisha Dozie's Journey from Investment Banking to Empowering Women Through Makeup
TLDR Aisha Dozie transitioned from investment banking to founding Bossy Cosmetics, a makeup company focused on empowering women, after a health scare prompted her to reevaluate her priorities. Despite facing challenges in funding and product distribution, Bossy Cosmetics pivoted during the pandemic, leading to increased visibility and growth opportunities.
Timestamped Summary
00:00
Aisha Dozie, founder of Bossy Cosmetics, shares her journey from investment banking to starting a female empowerment makeup company on How I Built This Resilience Edition.
03:39
Aishetu Dozie transitioned from a successful career in investment banking to starting a makeup company after a health scare made her reevaluate her priorities.
06:53
Aishetu Dozie's transformative year at Stanford led her to realize that she could start a beauty company focused on empowering women through makeup, despite not having a background in cosmetics.
10:09
Aishetu Dozie faced challenges seeking funding for Bossy Cosmetics due to lack of understanding and biases in the beauty industry, leading her to self-finance and focus on her customers.
13:29
Aishetu Dozie believes that now is a great time to start a business due to the low barriers to entry and the ability to continuously improve.
17:20
The name "Basi" was chosen to empower women who self-identify as ambitious and assertive, but the company is now facing challenges due to trademark issues with the name.
20:40
Bossy Cosmetics faced challenges with product distribution due to shutdowns in Italy and California, but pivoted to community engagement during the pandemic and saw increased visibility and opportunities for growth following the death of George Floyd.
24:10
Aisha Dozie shares her experience of facing challenges and uncertainty in her business, highlighting the importance of perseverance and seizing opportunities during difficult times.
Categories:
Business
