Adapting Business Strategies During the Pandemic

TLDR Christina Tosi of Milk Bar discusses the impact of the pandemic on the company, including furloughing employees, pivoting strategies, and launching new initiatives like a daily baking club to stay connected with customers. Cliff Bar has seen increased demand during the pandemic, adapting operations to ensure safety and meet high demand while emphasizing community support and communication.

Timestamped Summary

00:00 Wondery Plus subscribers can listen to "How I Built This" early and ad-free.
04:08 Christina Tosi discusses the impact of the pandemic on Milk Bar, including furloughing half of the team, pivoting business strategies, and focusing on showing up for both employees and customers during these challenging times.
08:11 Christina Tosi discusses how Milk Bar adapted to the pandemic by providing quirky homemade face masks to employees, emphasizing the importance of mental health, and making tough decisions to ensure the company's future.
12:08 The business faces uncertainty and challenges due to the pandemic, but Christina Tosi remains open-minded, adapting by launching new initiatives like a daily baking club to stay connected and engaged with customers.
16:20 Christina Tosi finds solace and motivation in hosting a daily baking club during challenging times, emphasizing creativity, resilience, and personal growth.
20:05 Cliff Bar has seen a spike in demand during the pandemic, distributing bars to healthcare workers and adapting their business operations to ensure safety and meet high demand.
24:15 Adaptation and being attentive to daily challenges have been key for this company during the pandemic, prompting them to ask difficult questions and take immediate action to ensure business continuity.
28:13 The company is facing a full test of its business model during the crisis, striving to maintain its values and community support while navigating challenges.
32:02 The CEOs of Cliffbar emphasize the importance of community, communication, and stepping up during challenging times.
Categories: Business

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