Prompt Cast
Justin Gold's Journey to Building a Nut Butter Empire
TLDR Justin Gold started making peanut and almond butter in his kitchen, noticing shifts in consumer habits during the pandemic. He persevered through challenges, prioritized fair wages for employees, and focused on sustainability to grow his business.
Timestamped Summary
00:00
Justin Gold, founder of Justin's, started making peanut and almond butter in his kitchen 17 years ago, noticing changes in comfort food shopping habits during the pandemic.
03:49
Justin Gold started experimenting with making almond butter in his kitchen, leading to the creation of Justin's as a business with a focus on innovative packaging like squeeze packs.
07:00
Justin Gold spent three years hand-packing his nut butter into glass jars, driven by a clear goal, optimism from the local community, and the anticipation of reaching certain volumes to transition to a manufacturing facility.
10:27
Justin Gold noticed that during the current times, people are shopping less in stores and opting for at-home consumption, leading to a shift in product preferences towards items like jars of nut butter over on-the-go options like squeeze packs.
14:01
Entrepreneurs should focus on addressing unmet consumer needs and being passionate about their ideas when considering starting a business, even during challenging times.
17:52
Believing in the potential success of his nut butter business, Justin Gold persevered despite skepticism and naysayers, driven by encouragement and a deep passion for his product.
21:15
Justin Gold prioritized paying fair wages to his employees before paying himself, emphasizing the importance of local success and expansion for small businesses like selling at farmer's markets.
24:21
Justin Gold uses sustainably grown palm oil in his products to give back to communities and consumers, despite the controversy surrounding its production.
Categories:
Business
