Too Good To Go: Fighting Food Waste Globally

TLDR Too Good To Go is a platform that connects businesses with consumers to repurpose excess food that would otherwise be wasted, benefiting both parties economically and environmentally. They have expanded rapidly in the US, partnering with thousands of stores, saving millions of meals, and raising millions in venture capital to fight food waste on a global scale.

Timestamped Summary

00:00 Lucy Basch co-founded Too Good to Go, a platform that connects restaurants with consumers to repurpose food that would otherwise be wasted, aiming to fight against the issue of food waste on a global scale.
04:45 The Too Good to Go app connects consumers with local stores to repurpose food that would otherwise be wasted, allowing users to purchase surprise bags of food at a discounted price.
09:27 Lucie Basch joined forces with friends in Norway to expand the concept of repurposing excess food from buffet restaurants to bakeries and cafes, pitching the idea to store owners in Oslo and successfully signing up a bakery as their first partner.
13:55 Constant Contact and LinkedIn Ads are highlighted as marketing tools to help businesses grow and reach new audiences, while Lucie Basch discusses the challenges and early stages of developing the Too Good To Go app.
18:34 Lucie Basch faced challenges convincing businesses to join Too Good To Go, but she emphasized the importance of sustainability and reducing food waste to gain their trust and support.
22:56 Too Good To Go is a platform that connects businesses with consumers to sell excess food that would otherwise be wasted, benefiting both parties economically and environmentally.
27:07 Too Good To Go educates consumers on the difference between sell-by and use-by dates to reduce food waste, while also partnering with supermarkets to provide excess food to customers in a cost-effective way.
32:04 Too Good To Go expanded rapidly in the US, partnering with 12,000 stores and saving over 4 million meals, while raising over $30 million in venture capital from investors who shared their mission and values.
36:38 Too Good To Go aims to complement the work of charities by providing a platform for stores to sell surplus food that charities cannot pick up, making it accessible to everyone and fighting food waste globally.
41:10 Too Good To Go partners with food companies like Nestle to prevent food waste by redirecting surplus products to consumers through their platform, while also working on initiatives like date labeling and educational programs to raise awareness about food waste.
Categories: Business

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