Prompt Cast
Eric Liedtke's Transition from Adidas to Unless Collective
TLDR Eric Liedtke, former global brand president of Adidas, shifted his focus to founding Unless Collective, a clothing company that aims to combat the environmental impact of the fashion industry by creating 100% plant-based, zero plastic fashion products. Unless Collective prioritizes sustainability by using materials like cotton, eucalyptus, and tensile fibers to create a range of apparel products while avoiding greenwashing practices.
Timestamped Summary
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Eric Liedtke spent nearly 30 years working for Adidas, starting in an entry-level job in the 1990s and eventually becoming the global brand president, pushing the company to partner with big names in the entertainment industry and addressing the environmental impact of the fashion industry.
04:05
Eric Liedtke transitioned from pushing Adidas to use more sustainable materials to founding Unless Collective, a clothing company focused on plant-based materials to combat the environmental impact of the fashion industry.
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Plastic, a forever material, poses a significant environmental challenge due to its persistence and harmful effects, with recycling being limited and contributing to widespread pollution.
11:32
Research shows higher levels of microplastic penetration in babies compared to adults, raising concerns about the impact on younger generations.
15:28
UNLESS Collective aims to create the world's first 100% plant-based, zero plastic fashion brand to address the issues of plastic waste and fashion waste in a sustainable way.
19:24
UNLESS Collective focuses on creating plant-based compostable fashion to tackle the issue of plastic waste in the fashion industry sustainably.
23:20
UNLESS Collective focuses on creating plant-based fashion using materials like cotton, eucalyptus, and tensile fibers, ensuring that every component of their products is sustainably sourced and free from greenwashing practices in the fashion industry.
27:48
UNLESS Collective focuses on sourcing sustainable materials like cotton, eucalyptus, and tensile fibers for their fashion products, including cellulose-based threads and water-based inks and dyes, requiring innovative solutions and a focus on environmentally friendly supply chains.
31:24
UNLESS Collective aims to offer a complete range of sustainable apparel products, including hoodies, T-shirts, jackets, bucket hats, footwear, workwear shirts, and shorts, with the goal of building a brand that prioritizes quality design and desirability over sustainability messaging.
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