Prompt Cast
The Success Story of Outdoor Voices
TLDR Tyler Haney founded Outdoor Voices in 2013, focusing on creating a unique activewear brand that promotes play and daily movement rather than high performance. Through persistence and determination, she secured funding, built a strong community presence, and successfully launched her brand in the market.
Timestamped Summary
00:00
Tyler Haney launched Outdoor Voices in 2013 as an athletic apparel brand targeting non-athletes in a market saturated by major sports brands.
05:59
Tyler Haney's interest in creativity and starting things from scratch led her to the idea of creating a new kind of activewear brand focused on play and daily movement rather than high performance.
11:57
Tyler Haney started by focusing on building a movement around activewear before even deciding on the specific product, eventually leading her to create apparel that reflected a feeling of playfulness and freedom.
17:35
Tyler Haney attended the Outdoor Retailer trade show in Utah with her dad, presenting herself as a student from Parsons School of Design looking for materials to build her activewear brand.
23:06
Tyler Haney stored her product materials under a bunk bed in her room, started making prototypes with the help of designers she interviewed, and faced challenges finding factories willing to produce activewear until she found a factory called Sunshine that agreed to make the patterns for her.
28:46
Tyler Haney started pitching her activewear brand, Outdoor Voices, at trade shows like Magic in Las Vegas after getting positive feedback on her prototypes from friends and refining the product with the help of manufacturers.
34:55
Tyler Haney secured her first order for Outdoor Voices from a boutique in London, leading to a significant purchase order from J.Crew for 11,000 units, prompting her to quit her job and figure out how to fulfill the order within five months.
40:51
Tyler Haney raised $400,000 from friends, family, and seed investors to fulfill a $500,000 order from J.Crew, ensuring the production of 11,000 units of Outdoor Voices activewear.
46:34
Tyler Haney initially reached out to potential investors using her student email address, leveraging her student status to secure meetings and refine her pitch, ultimately receiving feedback that led her to target female investors and influencers, which eventually resulted in securing funding from General Catalyst and launching Outdoor Voices.
52:19
Outdoor Voices began to drive word of mouth by hosting community events like their first dog jog in New York, which attracted a larger turnout than expected and highlighted the brand's appeal, eventually leading to the opening of their first store in Austin, Texas.
58:08
The success of Outdoor Voices has been attributed to the unique brand they have built, combining community activities and innovative products to create a strong presence in the market.
01:04:11
Persistence and unwavering determination have been key factors in Tyler Haney's success as the founder and CEO of Outdoor Voices.
01:09:54
Beth Finbow successfully launched her product, the busy baby mat, after overcoming financial challenges and receiving positive feedback.
Categories:
Business
