Prompt Cast
The Power of Jingles in Advertising and the Use of Popular Songs in Campaigns
TLDR Jingles have been a popular advertising tool since the 1930s, with companies creating catchy and repetitive tunes to stick in people's heads. However, some companies now choose to appropriate popular songs for their campaigns, which can lead to accusations of selling out.
Timestamped Summary
00:00
Barry Manilow is known for being a successful commercial jingle writer in addition to his singing career.
04:10
Barry Manilow and other jingle writers have created memorable jingles for brands like State Farm, Band-Aid, KFC, McDonald's, and GE, and they own the rights to these jingles.
08:25
Jingles have been around since the Egyptians, with the Wheaties Quartet being credited as the first ever jingle for Wheaties breakfast cereal in 1926.
12:35
The use of jingles in advertising became popular in the 1930s because consumers were not willing to share their time for something that was just an ad, so advertisers started creating radio programs that incorporated advertisements.
17:07
Jingles need to be simple, repetitive, and catchy in order to become ingrained in people's minds and create an earworm effect.
21:43
The host and guest discuss a playlist of jingles that get stuck in people's heads, including songs like "Party Rock," the Chili's jingle, "Who Let the Dogs Out," "We Will Rock You," and the Kit Kat jingle.
25:49
Companies like VW and Nike often choose to appropriate popular songs rather than use commercial jingles in their advertising campaigns, which can sometimes resuscitate the careers of the artists involved, as seen with Nick Drake and StereoLab.
29:48
Companies often appropriate popular songs for their advertising campaigns, which can sometimes lead to accusations of selling out, but smaller bands are more willing to make money wherever they can, even if it means licensing their music to corporations.
33:58
The podcast briefly discusses a scene in which Cheerios is prominently featured and then transitions to a discussion about a non-profit organization in Athens, Georgia that refurbishes and distributes discarded technology to those in need.
38:21
The hosts ask listeners to donate to Free IT Athens, a non-profit organization that refurbishes and distributes discarded technology to those in need.
Categories:
Society & Culture
