Prompt Cast
The Rise and Fall of the Paper Dress Fad in the 1960s
TLDR The paper dress fad of the 1960s was a huge success, with Scott Paper Company selling half a million dresses in less than a year. However, the trend quickly faded due to changing fashion preferences, discomfort, and environmental concerns.
Timestamped Summary
00:00
The Scott Paper Company promoted their new product, DuraWeave, by making dresses out of paper and offering them to customers who sent in a clip and a payment.
02:00
Scott Paper Company's promotion of their new product, DuraWeave, by making paper dresses as a marketing strategy turned out to be a huge success, selling half a million dresses in less than a year.
04:02
Historians believe that the paper dress fad took off because of the success of Scott Paper Company's marketing strategy, which resulted in about three and a half million dollars worth of paper garments being sold in 1966.
06:06
The paper dress fad took off in the mid-60s because they were easy to produce and could be printed with various designs, which aligned with the commercialism and pop art trends of the time.
08:20
The paper dress fad was so popular in the 1960s that hotel chains were considering selling entire lines of paper clothing so that guests could buy and wear them during their stay and then throw them away, eliminating the need to pack a suitcase.
10:21
The paper dress fad went away quickly because super-mod mini dresses were no longer in style by the end of the 60s, they were not comfortable to wear, and men would purposely spill drinks on them at parties.
12:26
The paper dress fad faded out in the late 60s, possibly due to increasing environmental consciousness and the perception that disposable plastic paper dresses were wasteful, although the replacement clothing we use today is also highly disposable.
Categories:
Society & Culture
