The Journey of Apoorva Mehta in Building Instacart
TLDR Apoorva Mehta founded Instacart to revolutionize grocery shopping, starting with a realization that he wanted to make a difference in the world, securing funding through innovative methods, and overcoming self-doubt to achieve success.
Timestamped Summary
00:00
Apoorva Mehta founded Instacart to provide a technology solution for grocery shopping, now valued at over $3 billion.
04:57
Apoorva Mehta's journey to becoming an entrepreneur started with a realization that he wanted to make a material difference in the world, leading him to leave his job at Amazon, move to San Francisco, and start tinkering with various startup ideas.
09:32
Apoorva Mehta realized he wasn't passionate about his startup idea, leading him to quit after raising a million dollars in financing.
14:06
Apoorva Mehta's passion for solving the inefficiencies of grocery shopping led him to the idea of Instacart after realizing he did everything else online except for this activity he despised.
19:06
Apoorva Mehta started Instacart with the idea of connecting people who wanted groceries delivered with those willing to pick and deliver them, leading to early success through word of mouth referrals.
23:41
Apoorva Mehta quickly realized the need for financing after running out of money while hiring personal shoppers for Instacart, leading him to seek investors, including Y Combinator.
28:02
Apoorva Mehta managed to secure funding for Instacart by impressing Y Combinator with a delivery of beer to their headquarters, leading to a successful interview and the evolution of the business model to partner with grocery stores.
32:23
Apoorva Mehta believes that overcoming self-doubt as an entrepreneur involves enduring emotional roller coasters, staying committed to solving a problem, and focusing on executing well to ensure the success of Instacart.
37:10
Apoorva Mehta's late-night Instacart order includes ice cream, cheese, crackers, and figs, and he is listed as number 31 on Forbes' richest people under 40 list.
41:53
Tim Kaza from Reston, Virginia, created the Swipe and Feed, a device for bottle-feeding babies that has received mixed reactions from parents but has been successful in sales.
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Business