Prompt Cast
Success Story of New Belgium Brewing Company
TLDR Kim Jordan and her husband Jeff Lebish started New Belgium Brewing Company in their basement in 1991, which has become one of the biggest craft beer makers in the US, attributing their success to hard work, timing, and a bit of luck.
Timestamped Summary
00:00
Kim Jordan turned her husband's basement home brewery into New Belgium, one of the biggest craft beer makers in America.
05:01
Kim Jordan and her husband Jeff Lebish started New Belgium Brewing Company in their basement in 1991, which has become one of the biggest craft beer makers in the US.
10:05
Kim Jordan's Quaker upbringing and values of community and self-sufficiency influenced her decisions as she moved from D.C. to Colorado, where she eventually met her husband Jeff Lebish.
15:32
Kim Jordan and her husband Jeff Lebish decided to start a brewery, despite skepticism about the name of their beer "Fatire," with a vision to create flavorful craft beers and be environmental stewards.
20:29
Kim Jordan and her husband Jeff Lebish started New Belgium Brewing Company by selling packaged beer to bars, restaurants, and liquor stores in Colorado, focusing on building relationships with customers and emphasizing the artistry of beer-making.
25:33
Kim Jordan and her husband Jeff Lebesh moved New Belgium Brewing Company to a new location in 1992, with Kim giving birth to their second son and serving beer at the Great American Beer Festival just days apart, all while navigating the challenges of financing the brewery's growth.
31:00
New Belgium Brewing Company financed its growth through revenue and traditional bank financing, avoiding outside equity to maintain control over their destiny, eventually convincing banks to provide loans based on their growth and revenue.
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New Belgium Brewing Company faced challenges at beer festivals due to lack of categories for Belgian style beers, but naming themselves New Belgium Brewing Company gave them the freedom to experiment with ingredients and grow their business successfully.
41:53
Kim Jordan feels awe when she sees people enjoying New Belgium Brewing Company's beer and decided to give ownership equity to employees early on to build a community within the company.
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Kim Jordan attributes the success of New Belgium Brewing Company to a combination of hard work, timing, and a bit of luck.
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Business
