Success Story of Keith Alexander and Steve Holmes with Springfree Trampoline
TLDR Keith Alexander's passion for problem-solving led him to invent a safer trampoline, which, with the help of Steve Holmes, became a commercial success story with over 400,000 trampolines sold worldwide.
Timestamped Summary
00:00
Keith Alexander invented a safer trampoline and Steve Holmes turned it into a commercial success.
05:54
Keith Alexander tinkered and invented various creations, including walk on water shoes, a board patch inspector, and more, which helped fund his PhD and led him to work in an engineering consultancy.
11:02
Keith Alexander's passion for problem-solving led him to design a safer trampoline by replacing the steel frame with an inflatable ring and creating a mat connected to springs, aiming to address the safety concerns associated with traditional trampolines.
15:53
Keith Alexander experimented with different trampoline designs, including one with an inflatable edge and another with a mat sewn into a ring, before turning to a new concept involving fiberglass rods angled at 45 degrees to create a safer and bouncier trampoline.
20:59
Keith Alexander faced challenges with commercializing his trampoline design due to university ownership, but eventually found interest from a New Zealand trampoline manufacturer who provided feedback on creating a safer, larger, and easier-to-assemble product.
26:05
Keith Alexander persisted with his trampoline idea, facing challenges but eventually finding an investor in Canada who showed interest in his invention.
31:56
Keith Alexander secured a patent for his trampoline invention in 2002 and invested over a million dollars to buy the patent and start production.
37:15
Keith Alexander and Steve Holmes created the Springfree trampoline with a unique enclosure made of flexible materials, leading to its unveiling at the 2004 Super Show in Orlando, Florida, where they received an important order from Costco Canada.
42:23
Keith Alexander and Steve Holmes faced financial challenges while scaling up production of the Springfree trampoline, ultimately securing an important order from Costco in 2005, which required financing to fulfill, leading to further expansion into international markets.
48:09
Keith Alexander and Steve Holmes strategically expanded their Springfree Trampoline business by opening a successful retail store in Seattle and establishing a direct-to-consumer model after an important order from Costco fell through in 2009.
53:32
Keith Alexander and Steve Holmes invested millions in expanding their Springfree Trampoline business, persevering through tough years to eventually see significant success and growth.
58:49
Keith Alexander and Steve Holmes have seen significant success with Springfree Trampoline, selling over 400,000 trampolines worldwide.
01:04:23
Chris and Cindy Hallman have successfully transitioned their candle-making business online, selling over 12,000 growing candles while balancing work and family life.
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Business