Prompt Cast
Nancy Twine's Journey to Building Briogeo Hair Care
TLDR Nancy Twine, inspired by her mother and grandmother, overcame challenges and lack of experience to create Briogeo Hair Care, a successful natural hair care brand. Starting with four products, Twine strategically showcased diversity and inclusivity, securing investments and eventually launching in Sephora stores.
Timestamped Summary
00:00
Nancy Twine built a successful natural hair care brand, Briogeo, despite facing challenges and having no prior experience in the beauty industry.
06:12
Nancy Twine was inspired by her mother's entrepreneurial spirit and her grandmother's resourcefulness in making beauty products while growing up in West Virginia.
12:36
Nancy Twine studied finance after realizing her music career wouldn't pay the bills, drawing on her childhood entrepreneurial ventures to eventually land a job at Goldman Sachs, where she navigated the 2008 financial crisis and worked tirelessly to make herself indispensable.
19:18
After the sudden passing of her mother, Nancy Twine was inspired to create her own beauty product line, drawing from childhood memories of making beauty products with her mom and realizing the importance of pursuing work that excited her every day.
25:51
Nancy Twine decides to create her own line of natural hair care products after discovering a white space in the market and defining her products based on high percentages of naturally derived ingredients.
32:02
Nancy Twine outsources R&D and manufacturing for her natural hair care products after learning about contract manufacturers, while juggling her work at Goldman Sachs to fund the project.
38:01
Nancy Twine decided to start with four hair care products, including one shampoo for all hair types and three conditioners that were texture-specific, after initially planning for a 15-product line.
44:05
Nancy Twine faced challenges in naming her company and securing funding for her natural hair care products, eventually settling on the name Briogeo through a consultant's help.
50:03
Nancy Twine received her first investment in Briogeo from Phil Palmetto after impressing him with her presentation and dedication to her natural hair care products.
55:45
Nancy Twine strategically showcased diversity in her hair care products at trade shows and on her website to break stereotypes and ensure inclusivity from the beginning of the Briogeo brand.
01:01:32
Nancy Twine faced initial rejection from Sephora for Briogeo, but eventually received an email in 2014 that led to a successful online test and the opportunity to launch in Sephora stores.
01:07:53
Nancy Twine discusses the use of synthetic ingredients in Briogeo products to ensure shelf stability and funding growth through loans and private equity investments.
01:13:52
Nancy Twine credits her mother for instilling confidence in her and feels her spirit guiding her success at Briogeo Hair Care.
Categories:
Business
