Prompt Cast
Success Story of Angie and Dan Bastian's Kettle Corn Business
TLDR Angie and Dan Bastian went from popping kettle corn in their driveway to building an international snack brand worth hundreds of millions of dollars, facing financial struggles, securing major deals, and eventually being acquired by Conagra for a quarter of a billion dollars.
Timestamped Summary
00:00
Angie and Dan Bastian went from popping kettle corn in their driveway to building an international snack brand worth hundreds of millions of dollars.
05:57
Angie and Dan Bastian, with no business experience or real passion for popcorn, managed to build an incredible company from scratch.
11:52
Angie and Dan Bastian moved to Florida and started exploring entrepreneurial ideas together, initially considering a food-related business before eventually stumbling upon the idea of kettle corn.
17:03
Angie and Dan Bastian stumbled upon the idea of making kettle corn as a potential side business venture, investing in equipment and starting their journey by making their first batches in their garage.
22:20
Angie and Dan Bastian started their kettle corn business by setting up a tent in front of a supermarket chain in 2001, selling $300 worth of popcorn on their first day.
27:33
Angie and Dan Bastian's kettle corn business gained attention after sending popcorn to the Minnesota Vikings players, leading to a sponsorship opportunity and eventual expansion into grocery stores.
32:56
Angie and Dan Bastian started their popcorn business by hand, labeling bags themselves and eventually hired retired teachers to help with demos in stores, all while struggling with debt and financial challenges.
38:37
Angie and Dan Bastian faced financial struggles and fought a lot while working tirelessly to grow their popcorn business, eventually securing a loan to expand production and move into a bigger facility.
44:13
Angie and Dan Bastian managed to secure a large order from Trader Joe's, but faced financial struggles and had to get a high-interest credit card to buy supplies and tide them over until payment.
49:51
Angie and Dan Bastian quickly expanded their business by hiring more people and securing deals with major retailers like Trader Joe's, leading to significant revenue growth and the realization of the business's potential.
55:04
Angie's Boom Chicka Pop successfully rebranded from Boom Chicka Pow Pow, aiming to appeal to women and celebrate the feminine, becoming the first non-GMO branded popcorn on the market and their number one selling product in four months.
01:00:51
Conagra acquires Angie's Boom Chicka Pop for a quarter of a billion dollars in 2017, marking a significant financial milestone for the company founders.
Categories:
Business
