Prompt Cast
Allyson Felix and Wes Felix: Building Saysh, a Shoe Brand for Women
TLDR Allyson Felix and her brother Wes founded the shoe brand Saysh after Allyson's experience negotiating with Nike, leading to a gold medal win at the London Olympics. Saysh aims to create products tailored to women's needs, starting with footwear designed specifically for women's feet.
Timestamped Summary
00:00
Allyson Felix and her brother Wes created the shoe brand Saysh after Allyson decided to run in her own shoes during the Tokyo Olympics due to a lowball offer from her previous sponsor, Nike.
05:09
Allyson Felix focused on the 200 meters event to prepare for the Athens 2004 Olympics, where she won a silver medal, while her brother Wes transitioned from a successful college running career to exploring business opportunities.
10:11
Wes and Allyson Felix teamed up to explore business opportunities for athletes, starting with a letter from Wes proposing a partnership, and learning valuable lessons from Serena Williams' agent, Jill Smoller, about humility and the importance of information in representing Allyson.
14:31
Wes and Allyson Felix focused on securing the right sponsorship deals, ensuring fair compensation, and building a business around Allyson's talent, leading to her gold medal win at the London Olympics and a strategic approach to endorsements.
19:36
Allyson Felix faced a significant pay cut from Nike after becoming the most decorated athlete in World Championship History, leading her to reevaluate her priorities and eventually run unsponsored while navigating negotiations and pregnancy.
24:50
Allyson Felix faced challenging negotiations with Nike while pregnant, training in secrecy and dealing with health complications, leading to a difficult and isolating time period in her life.
29:59
Allyson Felix and her husband, Wes, decided to challenge Nike's contract terms for female athletes by publicly sharing their experience negotiating while she was pregnant, leading to a pivotal moment of taking a stand for women's rights in sports.
35:03
Allyson Felix and Wes decided to challenge Nike's contract terms by publicly sharing their experience, leading to a pivotal moment of taking a stand for women's rights in sports.
40:24
Allyson Felix and Wes decided to start their own shoe company after feeling exhausted from trying to prove their worth to other companies, with the idea sparked by Wes during the pandemic.
45:21
The realization that most shoes are designed based on men's feet led Wes and Allyson Felix to start their own shoe company focused on creating footwear tailored to women's feet.
50:20
Saish, the shoe company founded by Wes and Allyson Felix, aims to create products tailored to women's needs and hopes to expand beyond footwear to address other areas where women feel underserved.
Categories:
Business
