Lisa Baird's Leadership During the National Women's Soccer League Shutdown

TLDR Lisa Baird, the Commissioner of the National Women's Soccer League, successfully navigated the shutdown caused by the COVID-19 pandemic, securing player payments, organizing a COVID-free tournament in Utah, and leading the league back with increased attention and future growth plans.

Timestamped Summary

00:00 The Commissioner of the National Women's Soccer League had to make the tough decision to shut down the league just two days into her job due to the COVID-19 pandemic.
04:14 The National Women's Soccer League had to quickly shut down due to the COVID-19 pandemic, leading to a series of challenges and the need to create new protocols and plans for the future.
08:25 Lisa Baird, the commissioner of the National Women's Soccer League, ensured that players were paid during the shutdown by securing a loan through the Small Business Administration, allowing the league to continue and eventually relaunch with the Challenge Cup tournament in Utah.
12:15 Lisa Baird and her team successfully organized a bubble in Utah for the National Women's Soccer League, involving coordination with the governor and Real Salt Lake to keep all teams separate and safe, resulting in zero COVID cases during the tournament.
16:28 Lisa Baird communicated detailed COVID protocols to over 230 players, emphasizing the importance of staying with their teams and following strict guidelines, resulting in a successful and disciplined COVID-free environment during the tournament.
20:22 Lisa Baird and the National Women's Soccer League successfully led the first professional sports league back during the pandemic, resulting in increased TV ratings and attention, potentially marking a turning point for the league's future growth and recognition.
24:35 Lisa Baird faced the challenge of balancing risk-taking with safety measures in order to introduce the National Women's Soccer League to a broader audience, leading to the announcement of a second challenge cup and the goal of putting women's professional soccer on par with other premier sports.
28:30 Lisa Baird believes that increasing media coverage and exposure for women's sports, particularly women's soccer, will lead to greater compensation and endorsement deals for female athletes, ultimately aiming to achieve equality with men's sports in the industry.
32:29 Lisa Baird reflects on the challenges of the past year, emphasizing the importance of resilience, nimbleness, and teamwork in leading the National Women's Soccer League through difficult times.
Categories: Business

Browse more Business