Powell's Books: Navigating Challenges During the Pandemic

TLDR Powell's Books faced financial challenges during the pandemic but pivoted to focus on their internet business, parting ways with Amazon to prioritize their values and sustain their business. Despite challenges with employees returning to work, Powell's Books remains committed to creating an engaging experience for customers and supporting the local community.

Timestamped Summary

00:00 Wondery Plus subscribers can listen to "How I Built This" early and ad-free.
04:01 The store Powell's Books in Portland closed down abruptly in response to the COVID-19 pandemic, laying off most employees due to the lack of book sales.
07:23 Powell's Books pivoted quickly to focus on their internet business during the pandemic, experiencing a spike in online orders that helped them navigate the initial challenges and adapt their physical stores to limited capacity shopping.
11:04 Powell's Books faced financial challenges during the pandemic, relying on the PPP program to stay afloat, but are now focusing on finding creative ways to sustain their business in the face of limited revenue.
14:24 Powell's Books decided to part ways with Amazon during the pandemic, prioritizing their business and customers over short-term financial gains, believing that Amazon's success does not align with their long-term goals.
18:16 Powell's Books prioritizes supporting local businesses, offering competitive wages, benefits, and community engagement, contrasting their values with Amazon's practices.
21:51 Powell's Books has received letters of gratitude for standing up to Amazon, has brought back around 200 out of 500 employees, and faces challenges with employees feeling uncomfortable returning to work due to personal circumstances and stressors like childcare and transportation.
25:10 Powell's Books focuses on creating an engaging and immersive experience for customers, prioritizing essential business needs over non-essential expenses, and remains committed to staying in Portland due to the deep personal connection with the community and the challenges of finding viable locations elsewhere.
28:31 Emily Powell enjoys reading poetry and novels to escape the current moment and finds Jericho Brown's Pulitzer-winning poetry powerful.
Categories: Business

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