Landed: Helping Essential Workers Buy Homes

TLDR Landed, founded by Alex Lofton, assists essential workers in purchasing homes by providing down payment assistance in exchange for equity. The company aims to address the lack of affordable housing in major cities and promote homeownership among lower income and minority communities.

Timestamped Summary

00:00 Alex Lofton launched Landed, a company that helps essential workers buy homes by assisting with down payments in exchange for an equity stake in the home.
04:51 Alex Lofton worked for Obama's first campaign, which was a transformative experience that shaped his values and passion for enrolling people in a cause.
09:14 Alex Lofton co-founded Landed after realizing the lack of access to tools for building wealth, particularly in real estate, for the average person.
13:44 The lack of affordable housing in major cities is preventing essential workers like teachers from living near their workplaces, highlighting the need for financial tools to make homeownership more accessible.
18:33 Landed helps essential workers who can afford monthly rent but lack upfront cash for a down payment to purchase homes by providing financial assistance.
23:30 Landed assists individuals in accessing traditional mortgages by providing financial assistance for the 20% down payment required, with an investment model that allows them to share in the future appreciation of their home.
27:49 Landed aims to promote home ownership, particularly among lower income and minority communities, by providing a tool that acts as a financial support system for first-time home buyers.
32:14 Landed's program has seen increased demand due to changes in interest rates, with some participants choosing to exit the program to make a move and fold that into their mortgage, while investors view it as a portfolio investment spread across various geographies and time frames.
37:06 Landed has expanded its revenue streams to include commissions on home sales, mortgage brokerage, and a share of equity when homes are refinanced, while also shifting towards a B2B model by white-labeling their down payment structure for institutions.
41:24 Landed partners with institutions to provide down payment assistance and help home buyers find mortgage lenders and agents, with the institutions covering the costs until the contract ends.
46:04 Landed aims to change the traditional real estate market by offering shared appreciation options to democratize and diversify home ownership.
Categories: Business

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