Prompt Cast
KiwiCo: Inspiring Kids to Become Makers with Hands-On Projects
TLDR KiwiCo, founded by Sandra Oh Lin, delivers hands-on arts and science projects for kids through subscription boxes, encouraging inclusivity in STEM and fostering critical thinking skills. The company experienced a surge in demand during the pandemic, but proactively addressed supply chain challenges to meet customer needs.
Timestamped Summary
00:00
Sandra Oh Lin is the founder and CEO of KiwiCo, a company that designs and delivers hands-on arts and science projects for kids through monthly subscription boxes.
03:35
KiwiCo's hands-on projects encourage kids to see themselves as makers, with their flagship product, the KiwiCrate, offering a mix of science and engineering projects along with art and creativity designs for early elementary age kids.
06:48
KiwiCo experienced a surge in demand during the pandemic, leading to challenges in meeting supply needs, but the team was able to proactively address these issues by shoring up their supply chain and increasing fulfillment capacity.
09:53
KiwiCo has separate physical and digital product design teams, with the physical team comprised of individuals with backgrounds in mechanical engineering and industrial design who test products with children multiple times a week to ensure engagement and usability.
13:16
KiwiCo ensures that their subscription boxes are universal, not gender or racially specific, by testing with a diverse group of children to encourage inclusivity in STEM.
17:01
KiwiCo is exploring ways to partner with organizations to provide hands-on learning experiences for disadvantaged youth and children of color who may not have access to the internet or necessary platforms for learning.
20:08
Parents should engage their children in non-computer STEM and STEAM activities at home to foster critical thinking and problem-solving skills, leveraging real-world topics like the pandemic, civics, and elections to spark curiosity and creative confidence.
23:22
It is important to be customer-focused and consider the market to ensure that your product or service resonates with the audience, learning along the way how to shape your business accordingly.
Categories:
Business
