Jeni Britton Bauer's Journey to Building a Successful Ice Cream Business

TLDR Jeni Britton Bauer transformed her ice cream business by focusing on authenticity, customer preferences, and high-quality ingredients, emphasizing slow, thoughtful growth and community connections in Columbus.

Timestamped Summary

00:00 Wondery Plus subscribers can listen to "How I Built This" early and ad-free.
03:24 Jeni Britton Bauer transformed her ice cream business by embracing authenticity and shifting her personal aesthetic to reflect the clean, professional image of her brand.
06:34 Jeni Britton Bauer emphasizes creating a signature line of ice cream that customers crave, shifting the focus from herself to the customers' preferences and constantly experimenting with new recipes while maintaining a high standard of quality.
09:07 Jeni Britton Bauer emphasizes building relationships with growers and producers to ensure high-quality ingredients for her ice cream, even if it means paying a premium price.
11:51 Jeni Britton Bauer highlights the importance of taking time to build a successful ice cream business, emphasizing the value of learning, community, and dedication to quality ingredients.
14:28 Jeni Britton Bauer values slow, thoughtful growth for Jeni's Splendid Ice Creams, prioritizing quality, service, and community connections over rapid expansion.
17:18 Building a strong connection with the community in Columbus has been a key factor in Jeni Britton Bauer's commitment to staying and thriving in the city with Jeni's Splendid Ice Creams.
Categories: Business

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