Innovative Business Ventures in Literature and Candle Making
TLDR Good Books and Freire Branchio are two innovative businesses focused on literature and candle making, with Good Books aiming to provide access to literature for the black community and Freire Branchio expanding from selling candles at local events to landing a partnership with Macy's and planning to build a homeless training center.
Timestamped Summary
00:00
Business travelers are finding ways to incorporate leisure activities into their work trips to stay energized and engaged.
03:42
Katie Mitchell's lifelong love of books and her family's history inspired her to start the business Good Books, which focuses on providing access to literature, particularly for the black community.
07:32
Good Books aims to provide access to literature, particularly for the black community, through online book discussions, a social media community, and plans for a mobile black book mobile fleet in cities with a storied black literature tradition.
11:25
Katie Mitchell plans to use a $50,000 grant to create a flagship bookmobile in Atlanta focused on black culture and history, aiming to debut it during events like the Black History Month Parade or Juneteenth Celebration.
15:26
The Freire Branchio candle company was named after a French tutor's nickname for the Gill Brothers, who started the business during their first year of homeschooling, initially selling candles at baseball and football games before expanding to craft fairs like the NPR All Crafts Considered Holiday Fair in Washington, D.C.
18:46
Selena Gill helped her sons expand their candle business by teaching them sales techniques and guiding them to sell out at the Empire Crafts Fair, leading to further growth through programs like Made in DC and Market Seven, eventually landing a partnership with Macy's and transitioning to a warehouse operation.
21:48
The boys behind the candle business have a strong vision for the future, aiming to have their products in stores worldwide and even plan to build a homeless center alongside their future warehouse.
24:56
The founders of Freire Branchio had a mission to help train homeless people and provide them with employment opportunities before COVID disrupted their plans, but they still aim to build a homeless training center alongside their future warehouse if they win the competition.
28:45
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Business