Prompt Cast
Revolutionizing Custom Picture Framing with Framebridge
TLDR Susan Tynan accidentally spent $1,600 framing posters, leading her to create Framebridge as a more affordable framing solution. Through operational intensity and hard work, she disrupted the expensive custom framing industry by investing in a curated selection of frame styles, securing funding, and overcoming challenges with scaling and operational improvements.
Timestamped Summary
00:00
Susan Tynan accidentally spent $1,600 framing posters, leading her to create Framebridge as a more affordable framing solution.
05:41
Susan Tynan grew up with a deep respect for hard work and operational intensity, leading her to eventually venture into the startup world.
10:28
Susan Tynan's experience at Living Social made her realize the challenges and limitations of hyped-up tech startups, leading her to pursue her own idea of revolutionizing custom picture framing.
15:48
Framing is expensive because local stores don't keep inventory and buy materials when you order, leading to high markups, but Framebridge's innovation was to invest in a curated selection of frame styles, keeping inventory and offering clear upfront pricing for a more affordable and efficient framing experience.
20:50
A pivotal moment at a trade show in 2013 led Susan Tynan to realize the potential for disrupting the expensive custom framing industry by making it more affordable and accessible to consumers.
25:46
Susan Tynan received encouragement and initial interest from investor Tyg Savage of Revolution Ventures, but faced setbacks due to uncertainties in her pitch, leading her to consider giving up on her business idea.
31:10
Susan Tynan started building Framebridge by convincing engineers to help with the website, using her own money for bits and pieces, and eventually securing funding after a series of meetings with investors.
36:08
Framebridge launched its website and app quickly after securing funding, starting with a password-protected site and gaining early press coverage that led to a significant sales spike.
41:10
Framebridge faced challenges with scaling during a Father's Day promotion, causing production backlogs and customer dissatisfaction, leading to a need for increased efficiency and operational improvements.
46:28
Framebridge faced a challenging situation when their CFO abruptly left three weeks into the job right before a crucial round of funding, causing panic and requiring strategic reassurance to investors and the team.
51:03
Framebridge's founder reflects on the importance of securing funding to recruit top talent and maintain high quality standards, despite the misconception that having $37 million in funding means swimming in cash.
56:33
Susan Tynan managed to convince Tyg, who initially declined to invest in Framebridge, to eventually become an investor and board member.
Categories:
Business
