Prompt Cast
Facebook's Acquisition of Push Pop Press: A Turning Point Towards Mobile
TLDR Facebook's acquisition of Push Pop Press, a company founded by former Apple employees, marked a turning point for the social media giant as it shifted its focus towards mobile. This acquisition led to the development of Facebook Instant Articles, a game-changing platform that allows publishers to distribute their content more efficiently and monetize it beyond their own websites.
Timestamped Summary
00:00
This episode of the podcast is about Facebook's acquisition of Push Pop Press, a company founded by two former Apple employees.
05:15
Push Pop Press was a company founded by former Apple employees that aimed to reimagine the book as an interactive app, and their first book, "Our Choice" by Al Gore, won an Apple Design Award for the iPad before being acquired by Facebook.
11:12
Facebook's acquisition of Push Pop Press was part of their shift towards focusing on mobile, which was a turning point for the company, and the founders of Push Pop Press joined Facebook to work on projects like Facebook Paper and Facebook Instant Articles.
16:20
Facebook Instant Articles is a major change in the way content is distributed, with publishers giving their content to Facebook to be hosted on their servers and displayed in an immersive reader, allowing for faster loading times and the ability for Facebook to sell and serve its own advertising within the articles.
21:34
Facebook Instant Articles has broadened the horizons for publishers by allowing them to serve ads to readers even after they leave their site, and has also eliminated the need for publishers to invest heavily in their own ad sales force.
26:27
Push Pop Press could have potentially reinvented the book industry and competed with Amazon, but it would have required a massive behavior change from content producers, unlike Facebook's Instant Articles which allows publishers to maintain their usual content creation process while Facebook enhances the presentation.
31:35
Publishers are facing the challenge of broadening their horizons and exploring new opportunities and risks in order to reach and monetize their content beyond their own websites and properties.
36:41
Publishers need to think beyond just their websites and consider other ways to reach and provide value to their communities, such as events and social media.
41:14
Publishers need to embrace the fact that their audience is not just coming from one source, such as social media, but also from organic search, and that they should focus on their core competency of providing quality news.
46:27
Facebook's acquisition of Push Pop Press allowed them to cater to customers and focus on user experience, making them a powerful platform for publishers.
51:44
Facebook's focus on news and live video streaming is a strategically good idea for them, as they aim to become the platform for all types of content and keep users engaged within their ecosystem.
56:37
Facebook is investing heavily in news and live video streaming, which has changed the dynamic of the platform and aims to keep users engaged within their ecosystem.
Categories:
Technology
Business
