Prompt Cast
Disney's Ambitious Plan to Compete with Netflix and Capture Direct Connection with Fans
TLDR Disney is launching Disney Plus to compete with Netflix and establish a direct connection with their fans, combining content and distribution under one roof. CEO Bob Iger's career in the entertainment industry, from his humble beginnings as a weatherman to his role as the visionary behind Disney Plus, has been shaped by the importance of storytelling, innovation, and taking risks.
Timestamped Summary
00:00
Disney is attempting to combine content and distribution under one roof with the launch of Disney Plus, in an ambitious attempt to compete with digital disruptors like Netflix and capture a direct connection with their fans.
07:36
Bob Iger, the CEO of Disney, has a long and impressive career in the entertainment industry, starting from his humble beginnings as a weatherman and working his way up through ABC Sports and eventually becoming the visionary behind Disney's direct-to-consumer streaming service, Disney Plus.
14:51
Bob Iger learns from ABC Sports and Rune Arledge the importance of storytelling and innovation in the entertainment industry, which becomes a key theme in his career at Disney.
22:33
Bob Iger takes a non-traditional approach to revamping ABC by greenlighting unconventional content and taking risks on shows like Doogie Houser, Twin Peaks, NYPD Blue, and Roseanne, which leads to his promotion to president of all of ABC and eventually the acquisition of ABC and ESPN by Disney.
30:28
Bob Iger becomes COO of Disney after the failed tenure of Michael Ovitz and successfully runs the international division of the company, including the opening of Shanghai Disney.
38:07
During this time, Disney's animation division was struggling, but their collaboration with Pixar was keeping the Disney flywheel afloat.
45:40
Bob Iger comes up with a plan to save Disney by focusing on three key pillars: making high quality content, particularly branded content, that can be enduring franchises.
53:29
Bob Iger's three key pillars for saving Disney were: focusing on creating high-quality content, embracing technology for better content creation and distribution, and expanding globally to reach new audiences.
01:00:27
Bob Iger proposes three options to the board: keep the status quo, hire new talent for Disney animation, or buy Pixar, which causes chaos in the board room but he makes his case for why they should try to acquire Pixar.
01:07:53
Disney acquires Pixar for $7.4 billion, which saves Disney and sets them on the path to revitalizing the company and bringing technology and creative leadership back.
01:15:28
Disney acquires BAMTech to focus on technology and distribution, leading to the launch of ESPN Plus and the announcement of an upcoming Disney content streaming service to compete with Netflix.
01:22:52
Disney's decision to launch its own streaming service and acquire Fox for $71.3 billion is a strategic move to compete with Netflix and expand its content library, including popular franchises like X-Men and Fantastic Four.
01:30:42
Disney's decision to launch its own streaming service and acquire Fox for $71.3 billion is a strategic move to compete with Netflix and expand its content library, including popular franchises like X-Men and Fantastic Four.
01:38:11
Disney has multiple streaming services, including Disney Plus, ESPN Plus, and Hulu, and there is potential for them to bundle all three services together in the future to offer a comprehensive entertainment and sports package.
01:45:55
Disney's streaming services, including Disney Plus, ESPN Plus, and Hulu, have the potential to offer a true alternative to cable and satellite subscriptions, with the ability to own all the content and reach a global market, despite currently operating at a loss.
01:53:12
Disney needed to digitally own the relationship with their customers in order to prevent disintermediation and potential loss of their business model, which relies heavily on revenue from parks, resorts, licensing, and products.
02:00:33
The success of Disney Plus becoming an A+ would involve it replacing the full gamut of the cable bundle, DVD purchases, and movie theater revenue, resulting in consumers paying over $100 a month for Disney-owned content, while also expanding internationally.
02:08:08
Choose is a company that delivers family-style office meals from local restaurants to six cities in the US, with the mission of driving authentic connection in the workplace.
Categories:
Technology
Business
