Crisis Management Strategies from Apollo 13 and DuPont

TLDR Learn how astronauts on Apollo 13 and Ellen Kullman at DuPont navigated through crises with creativity, adaptability, and strong leadership, emphasizing the importance of crisis playbooks, clear communication, and a strong sense of mission.

Timestamped Summary

00:00 Astronauts on Apollo 13 successfully navigated a series of crises with calm and professionalism, including solving a life-threatening carbon dioxide buildup issue by creatively fitting incompatible equipment together.
05:48 A crisis playbook should be a natural extension of a company's normal operations, providing consistency and flexibility in times of crisis.
11:04 Ellen Kullman stepped into the CEO role at DuPont during the 2008 financial crisis, learning to focus on what she could control as a guiding principle to lead the company through uncertainty.
15:32 In response to the crisis, significant cost reductions and organizational changes were made at DuPont to navigate through the challenging times and prepare for a different future.
20:02 Ellen Kullman implemented significant leadership reductions at DuPont to simplify the company and create a vision for necessary changes during a crisis.
24:26 Ellen Kullman quickly adapted Carbon's 3D printing technology to produce personal protective equipment during the global crisis, engaging partners and customers to rapidly scale production.
28:35 Carbon is producing thousands of shields weekly in response to demand during the global crisis, emphasizing the importance of clear and constant communication within the company.
33:02 Regular and clear communication is essential during a crisis, requiring over-communication and constant engagement to ensure teams are informed and aligned.
37:30 A strong sense of mission is crucial in successfully facing a crisis, providing hope and focus for individuals during challenging times.
Categories: Business

Crisis Management Strategies from Apollo 13 and DuPont

62. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
by Masters of Scale

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