Crisis management principles for successful navigation

TLDR Astronauts on Apollo 13 faced crises but remained calm, relying on existing strengths and teamwork to solve problems step-by-step. Ellen Kullman's crisis principles emphasize focusing on what you can control to navigate uncertain times effectively, making bold decisions, and ensuring survival and growth through constant communication and adaptation.

Timestamped Summary

00:00 Astronauts on Apollo 13 faced a series of crises, including a carbon dioxide buildup, but remained calm and worked together to solve each problem step-by-step with the help of NASA ground control.
05:42 In a crisis, a company must rely on its existing strengths, talent, and training to navigate through challenges successfully.
10:21 Ellen Kullman developed four foundational crisis principles that should be applied daily, emphasizing the importance of focusing on what you can control to navigate through uncertain times effectively.
14:45 Focus on what you can control during a crisis to avoid becoming paralyzed and ensure your organization's survival and growth.
19:06 Leaders must make bold decisions and take extreme measures during a crisis to reshape their organization's trajectory and ensure survival and growth.
23:32 Employees and co-founders of a company donated $10 million to create a relief fund for hosts, leading to government relief efforts and strategic financial decisions during a crisis.
27:49 Constant and clear communication is crucial in crisis management, ensuring quick adaptation and alignment within the team.
32:05 Effective crisis management involves constant communication, especially during challenging times like the COVID-19 pandemic, to ensure teams are informed and engaged.
36:36 In times of crisis, adapting quickly to align with your established mission can lead to impactful initiatives, as seen with TaskRabbit's volunteer program during the COVID-19 pandemic.
40:47 Supporting entrepreneurs and leaders to scale their impact, Capital One Business provides resources and tools for business growth.
Categories: Business

Crisis management principles for successful navigation

66. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
by Masters of Scale

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