00:00 Join Masters of AI Day on February 29th to accelerate and amplify your team's work with AI through hands-on activities and virtual events.

03:55 Rachel Jacobson, President of the Drone Racing League, joined the company after a successful career in the NBA, attracted by the innovative growth potential of the sport.

08:04 The Drone Racing League features televised races using physical drones and virtual races operated by the same pilots, culminating in a championship where the fastest drones compete in both real-life and virtual settings.

12:25 Drone Racing League's events are a mix of live-to-air and post-produced races, with the ability to place bets on the live sim racing events, attracting a unique audience of tech setters who are not traditional sports fans but are passionate about technology and speed.

16:53 To succeed in modern marketing, it's crucial to shift from output-focused to outcome-focused strategies, using data to evaluate effectiveness and being open to feedback from the team.

20:34 Building an audience for the Drone Racing League involves creating inclusive content for all ages and engaging in partnerships to inspire the next generation through STEM programs.

24:53 The Drone Racing League is pushing boundaries by considering innovative ideas like hosting a drone race on the moon, emphasizing the importance of taking risks and learning from failures to drive momentum and success.

28:49 The podcast episode concludes with acknowledgements and recommendations on engaging with listeners to leave five-star reviews and share favorite episodes.