00:00 The Three Christs of Ypsilanti Experiment is a landmark study in the field of psychology that explores the concept of identity and beliefs.

05:18 The researcher accidentally challenged his daughters' identities by calling them by the wrong names, leading him to explore the idea of challenging someone's sense of identity and beliefs, particularly in mentally unstable individuals in state institutions.

10:24 The researcher was inspired by a magazine article and historical accounts of individuals with delusional beliefs, leading him to develop his experiment.

15:48 The researcher selected three men who believed they were Jesus to participate in the experiment, offering them perks and benefits to make their involvement attractive.

21:16 The first participant in the experiment, Joseph Cassell, had a difficult childhood, struggled with relationships and work, and eventually believed he was God or Jesus Christ after spending 20 years in and out of hospitals.

26:32 The second participant in the experiment, Leon, had a difficult childhood and was diagnosed with schizophrenia, but his condition was worsened by the study and he believed he was Jesus Christ due to his mother's religious fanaticism and his own delusions.

31:34 The three participants in the experiment each firmly believed they were the real Christ and, despite attempts to confront them about their delusions, they only reinforced their identities and maintained a live and let live attitude towards each other.

36:36 The grad assistants left the experiment after a journalist wrote a story about the three Christs that was meant to provoke conflict, and Leon in particular pushed back against the doctor's deplorable actions, showing resilience and respect in the face of having his delusions attacked.

41:43 The researcher posed as a delusional figure named Madam Yeti woman and started a letter writing campaign with Leon, one of the patients, in an attempt to get him to abandon his delusions, but eventually Leon asked for the letters to stop.

46:44 The researcher tried to get Leon to abandon his delusions by arranging a meeting with the fictional Madam Yeti woman, but Leon was stood up and stopped responding to the letters, so the researcher then moved on to Joseph, playing up the father figure role in the letters to manipulate him, and even prescribed placebo pills to supposedly cure his mind.

51:41 The researcher eventually realized that the experiment had not achieved its intended goal of influencing the delusions of the patients, and instead, Leon's delusions became more complex and intricate. The experiment received criticism for its ethical implications, and the researcher later admitted to suffering from God-like delusions and regretted his actions. He eventually changed his methods and focused on self-confrontation to challenge people's beliefs and values.

56:44 The experiment was criticized for its ethical implications and the patients were not provided with proper care after the experiment ended.