00:00 Ben & Jerry's founders Ben Cohen and Jerry Greenfield turned their small ice cream shop in Burlington, Vermont, into one of the most iconic ice cream brands in the world by staying true to their values and principles.

05:29 Ben Cohen and Jerry Greenfield, the founders of Ben & Jerry's, connected after college and decided to open an ice cream shop together as a venture in a college town, initially considering other food options like bagels.

11:20 Ben and Jerry decided to open an ice cream shop in Burlington, Vermont after considering other food options and locations, doing research, and taking a correspondence course on ice cream making.

16:53 Ben and Jerry used a sophisticated technique involving customer counts to determine the location for their ice cream shop in Burlington, Vermont, which ended up being across from City Hall Park in an old gas station.

22:07 Ben and Jerry started their first ice cream shop with basic flavors like vanilla, chocolate, and strawberry, but introduced unique flavors like Oreo Mint and Heath Bar Crunch, with Ben focusing on the feel of the ice cream due to his poor sense of smell, leading to the development of chunky ice cream with big pieces that set them apart from competitors.

27:56 Ben and Jerry's first shop in Vermont faced financial struggles but received a significant boost when they were named the best ice cream in the world by Time Magazine in 1981.

33:13 Ben and Jerry's struggled with running their first shop due to poor business practices, including over-scooping ice cream and lack of portion control, leading them to eventually package their ice cream and face a legal battle with Pillsbury over distribution.

39:11 Ben and Jerry's faced a survival crisis during a legal battle with Pillsbury, leading them to work tirelessly to save their business, eventually leading to a decision to use their business as a tool for social change.

45:52 Ben and Jerry felt compelled to maintain the social mission of their company, leading them to eventually step back from Ben and Jerry's after it was acquired by Unilever.

51:40 Ben and Jerry reflect on the legacy of their names and the importance of maintaining progressive values within their company.

57:26 Clay McCabe took over his father's zipper repair business, Zipper Rescue, and successfully rebranded it to offer repair kits and exceptional customer service.