The Rise and Success of Instant Noodles: From Bankruptcy to Cultural Phenomenon
TLDR Momofuku Ando, the inventor of instant noodles, overcame bankruptcy to create a revolutionary food product that has become a global sensation. Instant noodles have evolved to include a wide variety of options, and their popularity continues to grow with over 103 billion servings consumed each year.
Timestamped Summary
00:00
The greatest Japanese creation of the 20th century, according to a poll, was instant noodles.
01:32
Momofuku Ando, the greatest Japanese inventor of the 20th century, was actually born in Taiwan and faced bankruptcy before creating his famous invention.
02:37
Ando wondered why people in Korea and Taiwan were being encouraged to eat bread instead of noodles, so he set out to create a type of noodle that would be easy to make at home, eventually inventing a method of flash frying noodles to reduce water content and make them easily prepared.
03:32
In 1958, Nissen released the first instant noodle product, Chicken Ramen, which was initially priced at six times the price of regular ramen but quickly became a huge hit, selling 200 million servings annually by 1963.
04:34
Instant noodles, such as Cup Noodles, became incredibly successful and popular worldwide, with over 103 billion servings consumed each year, and have evolved to include a wide variety of options beyond the traditional Styrofoam cup.
05:35
Instant noodles have become a cultural phenomenon, with museums dedicated to them, special varieties for space travel, vending machines in Japan, and even being used as currency in prisons.
06:38
Innovation in instant noodles continues with self-heating bowls and packages that dissolve in water, and Momofuku Ando, the creator of instant noodles, has fed billions of people around the world.