The Rise and Decline of Googie Architecture in America
TLDR Googie architecture emerged in post-World War II America, characterized by futuristic designs and attention-grabbing features. It quickly gained popularity in California and spread to other parts of the country, but declined in popularity due to changing societal trends and the construction of highways.
Timestamped Summary
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Googie architecture is a style of architecture that emerged in the 1950s and 1960s in America, characterized by futuristic and space-age designs.
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Googie architecture emerged post-World War II and was influenced by the techno optimism of the era, characterized by futuristic and space-age designs, neon lights, and gentle pastels, and was a populist and commercial movement primarily found in California.
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Googie architecture is characterized by attention-grabbing features such as flashing lights, neon lights, sweeping arches, parabolas, and roofs that defy gravity, often outlined in lights and with exaggerated fonts, and was popularized by landmarks like Bob's big boy in Burbank.
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Googie architecture was named after a cafe called Googies and was a new kind of architecture that was spreading in Southern California, characterized by big inside-out floor plans, large pieces of glass, and exposed wood.
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Googie architecture was associated with architect John Lautner, who was a protege of Frank Lloyd Wright, and was decentralized with many different architects in Southern California pushing the boundaries of the style.
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Armet and Davis hired Helen Lou Fong, a junior draftsperson, who became a central influencer in the Googie architecture movement and designed several iconic buildings, including the Clock Restaurant and Pans Coffee Shop.
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The Holiday Bowl in Los Angeles was a unique Googie-style bowling alley and coffee shop that brought together different cultures and was even protected during the LA riots, although it has since been partially demolished and turned into a Starbucks and Walgreens.
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The design of the Gulf 76 station in Beverly Hills, which has been compared to a flying carpet, is a notable example of Googie architecture that was originally intended for the LAX airport but was repurposed into a gas station instead.
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Googie architecture quickly spread to Las Vegas, with the Sands Casino being the first Googie-esque structure in the city, and it continued to gain popularity with the iconic Welcome to Fabulous Las Vegas sign being a prime example of Googie design; Googie architecture also made its way to other places such as Howard Johnson's motels, Chicago, New Jersey, and even modern throwback designs like the Starlux Hotel.
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Googie architecture can be found in various locations across the United States, including Phoenix, Tucson, Clearwater, Lakeland, Atlanta, and even at major structures like the theme building at LAX and Tomorrowland at Disney World.
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Googie architecture started to decline in popularity as the promises of the future became commonplace and everyday, and the design style began to look dated.
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Googie architecture declined in popularity due to the construction of highways, which diverted people away from surface streets and prevented them from noticing and appreciating Googie buildings.
Categories:
Society & Culture