00:00 In 1876, people in America had heavy and unhealthy meals, such as eating a whole live pig for breakfast, and a fancy dinner with multiple courses including turtle.

06:08 John Harvey and Will Keith Kellogg, two brothers from Battle Creek, Michigan, who were decades ahead of their time, revolutionized health and diet, and their story involves cereal, poop, masturbation, religion, and the Seventh-day Adventist church.

12:05 John Harvey Kellogg became the director of the Battle Creek Sanitarium, which he wanted to be a medical institution with good science in addition to religious principles.

17:37 The Battle Creek Sanitarium became a luxurious health resort that attracted celebrities and offered personalized regimens for patients, including common sense treatments and crazy gizmos, all in an effort to promote good health and proper digestion.

23:56 John Harvey Kellogg believed that not pooping enough leads to toxins building up in the body, causing various health issues, and he invented machines and treatments, such as the electric light bath cabinet and the Kalanik machine, to help people eliminate these toxins and achieve four bowel movements a day.

29:59 John Harvey Kellogg was ahead of his time in promoting healthy habits such as avoiding tobacco, championing probiotics, and creating nut-based meat substitutes.

36:29 John Harvey Kellogg had some bizarre ideas about coffee substitutes and punishment for masturbation, including circumcision without anesthesia and the application of silver sutures to prevent erections.

42:42 The Kellogg brothers proposed a eugenic registry and created a cereal called granula, which was later renamed granola after being sued, and eventually led to the creation of grape nuts cereal by CW Post.

48:31 The Kellogg brothers accidentally discovered flaked breakfast cereal when Will, being frugal, left some dough to the side and it became moldy, resulting in the creation of perfect little flakes when baked.

54:30 Will Kellogg founded the Battle Creek Toasted Corn Flake Company and became very rich after separating from his brother and selling 180,000 cases of corn flakes in less than a year.

01:01:09 Will Kellogg started an advertising campaign called Wink Wednesday in 1906, where women could wink at their grocer to receive a free box of corn flakes, leading to the success and expansion of the Kellogg brand.

01:07:02 The Kellogg brothers had a strained relationship, with Will becoming rich and successful while John Harvey went broke and eventually had to sell off the sanitarium, which was converted into a military hospital, and Battle Creek became the cereal capital of the world, but in his later years, John Harvey became eccentric and even showed off his own poop at dinner parties.

01:12:43 Will Kellogg eventually received a letter of approval from his brother John Harvey after his death, and the W.K. Kellogg Foundation that Will started is now a $9 billion fund that supports children's well-being, but Will's grandson had a bitter relationship with him and felt relief when he died, despite appreciating the $10 billion inheritance, and when visiting Will's grave, people may not realize that his brother John Harvey is buried nearby, symbolizing their strained relationship even in death.