Prompt Cast
The Journey of Angie Hicks in Building Angie's List
TLDR Angie Hicks founded Angie's List in 1995 after starting her career by going door-to-door in Columbus, Ohio, eventually growing the company to millions of members and hundreds of millions of dollars in revenue. Despite challenges, Angie's List's success was fueled by the power of online reviews, community trust, and the importance of reading reviews in context.
Timestamped Summary
00:00
Angie Hicks started Angie's List in 1995 by going door-to-door, eventually growing the company to millions of members and hundreds of millions of dollars in revenue.
04:41
Angie Hicks moved to Columbus, Ohio to start a business with a friend, eventually leading to the creation of Angie's List based on the idea of helping people find the best contractors in town.
08:41
Angie Hicks started her career by going door to door in Columbus, Ohio, facing challenges and eventually transitioning to marketing through newspaper ads for her company, Columbus Neighbors.
12:26
Angie Hicks named her company "Angie's List" after the suggestion of a board member, and despite initial doubts, the success of the business became evident after acquiring a thousand members in the first year.
16:20
Angie Hicks decided to apply to business school after three years of running Angie's List, realizing the need for perspective and management skills despite the company's success.
20:45
Angie Hicks reflects on her humble upbringing and unique perspective during her time at business school, where she maintained involvement with Angie's List and eventually returned to the company despite financial concerns.
24:40
Angie's List initially underestimated the power of online reviews and community trust, which ultimately led to rapid expansion and success in opening new markets.
28:28
Angie Hicks emphasizes the importance of reading reviews in context, learning from complaints, and allowing companies to respond to feedback on Angie's List.
32:31
A father's idea of predicting baseball outcomes with his son at a game led to the creation of a smartphone app that allows fans to play along in real time.
36:52
Joel developed the Micro Fantasy app to engage younger viewers in sports, starting with baseball and expanding to other sports like tennis and basketball.
Categories:
Business
