The History and Evolution of the Easy Bake Oven

TLDR The Easy Bake Oven, created by Kenner, became a popular toy by using a light bulb as a heating element and targeting both children and parents with effective advertising. However, it did not adapt to changing gender roles until a petition led to the release of a gender neutral version.

Timestamped Summary

00:00 The podcast episode is about the Easy Bake Oven and its origins with the toy company Kenner.
04:22 Kenner, the toy company behind the Easy Bake Oven, got its start with the bubble-matic gun and later developed the idea for the Easy Bake Oven after a salesman saw pretzel vendors using light bulbs to keep their pretzels warm.
08:41 The Easy Bake Oven was designed to use a light bulb as the heating element, which made it seem safe to parents and led to its success.
12:50 The Easy Bake Oven was redesigned to use one bulb instead of two, creating a convection current and making it just as effective.
17:10 The Easy Bake Oven became a popular toy and sold millions of units, in part due to the sale of supplementary mixes and effective advertising that targeted both children and parents, but it did not adapt to changing gender roles.
21:10 The Easy Bake Oven became more focused on girls and gender roles as time went on, and in the early 2000s, they tried to get boys involved with a separate oven called the "Queasy Bake" that made "cruddy" cakes.
25:16 General Mills bought Kenner, the company that made the Easy Bake Oven, and partnered with Betty Crocker to create branded mixes, as well as licensing deals with McDonald's and Pizza Hut, allowing kids to bake a variety of foods in the oven.
29:37 In 2007, the Energy, Independence, and Security Act required light bulbs to increase their efficiency, leading to a redesign of the Easy Bake Oven in 2006 that resembled a stove but had a dangerous design flaw that caused burns and finger injuries, resulting in a recall of a million ovens and a temporary return to the old design until the release of the Easy Bake Ultimate Oven in 2011.
33:40 A girl named McKenna Pope started a petition to get Hasbro to make a gender neutral version of the Easy Bake Oven, resulting in the release of a black version of the oven.
37:47 This section of the transcript includes listener feedback and an advertisement for Arizona State University and a podcast called "McCartney and Life in Lyrics."
Categories: Society & Culture

Browse more Society & Culture