Tariq Farid's Journey in Building Edible Arrangements

TLDR Tariq Farid's journey in building Edible Arrangements started with a unique idea of creating fruit arrangements, overcoming initial skepticism, and balancing work with family life while staying true to his values and upbringing in Pakistan.

Timestamped Summary

00:00 Wondery Plus subscribers can listen to "How I Built This" early and ad-free.
03:31 Tariq Farid's idea of creating edible arrangements with fruits in the shape of flowers became a hit due to customer demand and unique appeal, surpassing initial skepticism.
06:12 Tariq Farid's family worked together to run a flower shop, with his father's boss providing a loan to help them purchase the business.
08:57 Tariq Farid started building Edible Arrangements with limited resources, cutting fruit by hand and improvising with gloves, ultimately benefiting from the rejection of a bank loan by learning to operate inexpensively and efficiently.
11:25 Tariq Farid's family values and upbringing in Pakistan influenced the creation of Edible Arrangements as a way to make people happy and authentic, with a promise to keep the business halal.
14:01 Tariq Farid reflects on the challenges of balancing his commitment to building Edible Arrangements with rebuilding his relationship with his children after achieving success.
16:39 Tariq Farid discusses the challenge of balancing work and family life, emphasizing the importance of being realistic with loved ones and not wasting time on unproductive endeavors.
Categories: Business

Browse more Business