Success story of Sadie Lincoln and the growth of Barre3

TLDR Sadie Lincoln's journey from childhood boogie parties to founding Barre3, a successful fitness company, highlights the importance of authenticity, individuality, and personal connection in the fitness industry. Through hard work, luck, and a focus on sustainability, Barre3 has become one of the fastest growing fitness programs in the US.

Timestamped Summary

00:00 Sadie Lincoln turned a room with mirrors and a ballet bar into a multi-million dollar fitness company, Barre3, which has become one of the fastest growing fitness programs in the US.
05:19 Sadie Lincoln's childhood was marked by boogie parties with her siblings and financial struggles, leading her to eventually work in the fitness industry and experience explosive growth at 24 Hour Fitness.
10:16 Sadie Lincoln and her husband Chris faced personal and health crises that led them to question the fitness industry and their own sense of belonging, prompting a shift in perspective and a desire for change.
15:01 Sadie and her husband decided to sell their possessions, move to Portland, Oregon, and invest their savings into creating a bar studio, inspired by the Lottie Burke method, with a focus on creating an exercise experience rather than a specific methodology.
20:05 Barre3 classes encourage individuality and self-listening, offering a unique exercise experience that combines ballet bar, yoga, and Pilates elements.
25:06 Sadie Lincoln started Barre3 with just one friend, teaching 19 classes a week and quickly expanded to a successful franchise model with partners in the Philippines and Oregon.
29:36 Sadie Lincoln believes in people and their ability to teach Barre3 classes, emphasizing the importance of individuality and personal connection in the franchise model.
34:21 Sadie Lincoln resisted the pressures to conform to traditional fitness industry standards and chose to pause the growth of Barre3, focusing on authenticity and individuality over rapid expansion.
38:41 The importance of sustainability and long-term outcomes in fitness and business partnerships is highlighted through the analogy of exercise routines and the successful collaboration between Sadie and Chris Lincoln in building Barre3.
43:30 Sadie Lincoln, founder of Barre3, reflects on the combination of luck, hard work, and personal growth that contributed to the success of her business.
47:54 A couple, Matt and Corey Wallace, are working hard on their ketchup business, Chups, despite not yet turning a profit.
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