Prompt Cast
Success Story of Nancy Twine and Briogeo Hair Care
TLDR Nancy Twine overcame personal tragedy and challenges to build Briogeo, a natural hair care line, inspired by her family's homemade beauty products. Despite facing obstacles in manufacturing, pitching to investors, and getting into retail stores like Sephora, Briogeo has grown to nearly $40 million in sales, emphasizing self-care and treatment-focused hair products.
Timestamped Summary
00:00
Nancy Twine built the natural hair care line Briogeo inspired by old family skin care recipes and a personal tragedy, overcoming numerous obstacles to eventually have her products sold at Sephora and expected to reach $40 million in sales.
06:23
Nancy Twine's mother and grandmother, who grew up in West Virginia, faced challenges due to poverty but inspired her through their resourcefulness and homemade beauty products, leading Nancy to later study finance after initially dreaming of a music career.
12:51
Nancy Twine started her entrepreneurial ventures early on by creating and selling handmade products, leading her to eventually pursue a career in finance after realizing her passion for entrepreneurship.
19:29
Nancy Twine was inspired to start her own beauty product line after her mother's passing and discovering her mother's skincare project, leading her to recognize the potential in the natural hair care market.
25:36
Nancy Twine researched natural hair care products, focusing on using a high percentage of naturally derived ingredients to create effective and clean products.
31:30
Nancy Twine faced challenges finding a manufacturer willing to create her clean hair care products, but eventually found a contract manufacturer in the Midwest who was willing to work with her.
37:11
Nancy Twine faced challenges balancing her demanding job on the trading floor with building Briogeo, using the project as a therapeutic outlet after the loss of her mother.
43:40
Nancy Twine struggled to pitch her brand Briogeo to investors at networking events filled with predominantly white men who didn't understand her hair care products, until she met Phil Palmetto who believed in her vision.
49:27
Nancy Twine invested $15,000 to showcase her hair care products at a trade show, where she attracted interest from buyers like Urban Outfitters and Nordstrom, but missed the opportunity to connect with the Sephora team.
54:58
Nancy Twine struggled to get her hair care products into Sephora despite persistent efforts and a personal connection with a buyer, facing disappointment after four years of hard work.
01:00:31
Nancy Twine received an email from Sephora in 2014 offering to test Briogeo online, leading her to leave her job at Goldman Sachs and invest in a sampling program with Ipsy to stand out among the thousands of products available, eventually securing a spot on Sephora shelves.
01:07:01
Nancy Twine's business Briogeo has experienced significant growth, reaching close to 40 million in gross sales in 2020, with a focus on self-care and treatment-focused hair care products, despite the challenges faced during the year.
01:13:05
Nancy Twine attributes her success to hard work, believing in herself, and feeling guided by her late mother's spirit, who she believes would be incredibly proud of her accomplishments with Briogeo.
Categories:
Business
