Prompt Cast
Success story of Edible Arrangements founder Tariq Farid
TLDR Tariq Farid's journey from working at a flower shop at 13 to building a multi-million dollar franchise, Edible Arrangements, showcases the importance of dedication, hard work, customer service, and innovation in business. Through sacrifices, humility, and learning from mistakes, he created a successful business while honoring his late mother and staying connected to his roots.
Timestamped Summary
00:00
Tarek Farid built a multi-million dollar franchise called Edible Arrangements by carving fruit into flower shapes despite initial skepticism.
05:18
Tariq Farid started working at a flower shop at the age of 13, learning various aspects of the business and impressing the owner with his dedication and hard work.
09:49
Tariq Farid bought a small flower shop for $6,000, made mistakes with his first flower order, but learned the importance of customer service and staying open late to attract and retain customers.
14:00
Tariq Farid's first experience with wedding flowers led to a successful wedding business, with his mom being the first employee at his flower shop.
18:42
Tariq Farid transitioned from manually managing flower shop orders to automating the process through computer systems, leading to a successful business that eventually caught the attention of Teleflora.
23:35
Tariq Farid created Edible Arrangements, starting with fruit arrangements that resembled flower bouquets, aiming for a wow factor and quick disappearance of the edible pieces.
28:28
Tariq Farid started the first Edible Arrangements store in 1999, initially guaranteeing customers a "wow" experience with the fruit arrangements.
32:53
Tariq Farid initially attracted franchisees for Edible Arrangements through word of mouth, focusing on quality and replicating the business model store by store.
37:32
Running a business like Edible Arrangements requires sacrifices, including time away from family, but ultimately, the support of loved ones makes it all worth it.
41:56
Building a successful business like Edible Arrangements requires humility, seeking advice, and being open to learning from mistakes.
46:21
Tariq Farid founded an elementary school in honor of his late mother and remains in touch with his mentor who taught him and his brother how to run a flower shop.
51:30
Brooklyn Gould Bradbury's company, 512 Apparel, creates eco-friendly clothing by infusing yarn with coffee grounds, repurposing thousands of pounds of coffee grounds for their collections.
Categories:
Business
