Prompt Cast
Sharon Chuter's Journey to Inclusive Cosmetics with OmaBeauty
TLDR Sharon Chuter founded OmaBeauty to address the lack of diversity in the beauty industry, offering a wide range of inclusive products tailored to different skin tones. Through initiatives like #PullUpOrShutUp, she advocates for diversity and inclusion, emphasizing the importance of real action over performative activism in addressing economic inequality.
Timestamped Summary
00:00
Sharon Chuter founded OmaBeauty, an inclusive cosmetics company, inspired by her frustration with the lack of diversity in the beauty industry.
03:42
Sharon Chuter's cosmetics company, OmaBeauty, offers a wide range of foundation shades tailored to different skin families to address the unique needs of individual skin types.
06:43
Sharon Chuter's early frustrations with the lack of diverse cosmetics in Nigeria led her to work with Revlon and later in the beauty industry to address the lack of inclusive products for darker skin tones in African countries.
09:37
Sharon Chuter strategically downsized her team to focus on building a strong foundation for her brand, Alma Beauty, which has now shifted its focus to online sales, allowing for more intimate customer interactions and significant growth.
12:42
Sharon Chuter initiated the #PullUpOrShutUp movement to urge corporations, particularly in the beauty industry, to publicly disclose the percentage of black employees they have in order to address economic inequality and lack of diversity in leadership roles.
15:50
Sharon Chuter emphasizes the importance of holding brands accountable for diversity and moving beyond performative activism towards real action in addressing economic inequality.
19:50
Sharon Chuter believes in the power of consumers to drive real change in corporate America towards addressing economic inequality and lack of diversity.
23:00
Companies need to address systemic issues like unconscious bias and discrimination in their HR policies to create real change towards diversity and inclusion.
26:00
Diversity is crucial for business success, and in five years, companies that prioritize diversity and inclusion will be leading the way and realizing the positive impact it has had on their organizations.
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Business
