Prompt Cast
Planet Money Negotiates Licensing Deals for Superhero Character Microface
TLDR Planet Money hosts engage in real Zoom negotiations with entrepreneurs to license their superhero character Microface, considering various pitches including themed Gouda cheese and canned beverages, while navigating trademark disputes and exploring unique collaborations.
Timestamped Summary
00:00
Planet Money hosts negotiate licensing deals for their superhero character Microface with entrepreneurs in real Zoom negotiations.
03:46
Protein degradation can target cancer-causing proteins inside cells, making a difference in treating multiple myeloma and other blood cancers, while Planet Money hosts prepare for licensing negotiations for their superhero character Microface.
07:01
The Planet Money team evaluates various licensing pitches for their superhero character Microface, including temporary tattoos and a recycling company, using the Elmo rule as a guide.
10:26
The Planet Money team considers a unique partnership proposal to create Microface-themed Gouda cheese, with NPR receiving a percentage of sales, ultimately deciding to move forward with this unexpected collaboration.
14:19
A company proposes to license the Microface character for a canned beverage, already selling it across state lines, challenging the Planet Money team's assumptions about their superhero character's use.
17:48
The Planet Money team seeks legal advice on trademark law after being approached about trademarking the name Microface for beverages, questioning ownership and potential implications.
21:24
Two companies claim the Microface trademark, leading Planet Money to consider creating their own superhero soda in response.
25:21
The Microface store is open for limited edition soda purchases, with the comic book written and t-shirt orders being fulfilled, available at npr.org/microface.
