Pierre Thiam's Journey Introducing Fonio to the U.S.
TLDR Pierre Thiam, a former busboy turned chef, is on a mission to introduce Fonio, a climate-resilient ancient grain, to the U.S. market through his company Yolélé, promoting African cuisine and sustainable food practices.
Timestamped Summary
00:00
Pierre Thiam is introducing Phonio, a climate-resilient ancient grain, to the U.S. and beyond through his company Yolélé.
04:43
Pierre Thiam initially studied science and mathematics, but his unexpected arrival in New York led him to work in a restaurant after being robbed, changing the course of his career.
09:16
A life-changing incident led Pierre Thiam to transition from being a busboy in New York to pursuing a career in food, driven by his early interest in cooking and the kitchen atmosphere.
13:58
Pierre Thiam's exploration of his culinary roots led him to incorporate African flavors into his cooking, eventually sparking the idea to bring African cuisine to the forefront in New York City.
18:40
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23:35
Fonio is a versatile, easy-to-grow, and nutrient-rich grain that is highly resilient to climate change and has the potential to be a sustainable alternative to other crops like wheat.
28:14
Diversifying our food system by integrating resilient crops like fonio, which have been neglected due to historical influences, is crucial for food security and sustainability.
32:43
Chef Pierre Thiam aimed to create a sustainable industry in Senegal by marketing the nutritious ancient grain fonio to meet the demand for gluten-free and nutrient-dense products.
37:40
Pierre Thiam and Philip decided to form a business called Yolele to market fonio, a nutritious ancient grain grown in Senegal, initially starting with support from friends and family and later partnering with Woodlands to address the processing challenges of the grain.
42:31
Yolélé has expanded its product line to include Fonio flour, pilafs, and chips, making Fonio accessible to big food markets and creating awareness through collaborations, social media, and influencer partnerships.
47:03
Pierre Thiam discusses the quick cooking time of Fonio and its versatility as a snack or meal, highlighting its ease of preparation and positive impact on the world.
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