Microsoft's Acquisition of GitHub: A Strategic Move in the Developer Ecosystem

TLDR Microsoft's acquisition of GitHub not only allows for easier management of software projects, but also strategically positions them in the developer ecosystem and brings in a valuable customer base. While the integration with Microsoft's existing products remains unclear, the power of GitHub's freemium model and potential synergies with Azure and LinkedIn make this acquisition a strategic move for Microsoft.

Timestamped Summary

00:00 Microsoft's acquisition of GitHub is the main topic of discussion in this episode of the podcast "Acquired".
06:16 Microsoft's acquisition of GitHub is important because it allows for easier management of software projects through software configuration management and the use of a distributed model for code base management.
12:55 Git was developed by Linus Torvalds and quickly gained popularity in the open source community, leading to the need for a centralized place for code to live and for developers to interact, which eventually led to the founding of GitHub.
19:19 GitHub was created when Tom Preston-Werner and Chris Wanstrath turned their idea of a social coding website, built on top of Git, into a reality and quickly gained traction with developers.
25:16 GitHub implemented a freemium model where private code bases were charged while open source projects remained free, which helped fuel their growth and monetize their platform.
31:09 GitHub implemented a freemium model, decided to bootstrap and not raise venture capital, and purchased an iStock Photo of an unholy marriage of a cat and an octopus for $3, which they renamed the OctoCat and became the logo and mascot for GitHub.
37:26 By 2011, GitHub had surpassed SourceForge and Google Code as the number one place for hosting open source and public projects on the internet, and in 2012, they raised $100 million in funding from Andreessen Horowitz at a $750 million valuation, the largest series A ever raised in history.
44:28 GitHub announced that they had passed the $200 million annual revenue run rate, with $110 million coming from their business line, and their CEO, Chris, would be stepping down to be replaced by Nat Friedman, the founder of Xamarin, as Microsoft simultaneously acquired the company.
51:22 Microsoft has a history of competing with GitHub, but the stated plan is to keep GitHub and not merge it with their existing products.
57:35 Microsoft acquired GitHub not only for its product, but also for its strategic place in the developer ecosystem and the customer base it brings, which would have been a tempting acquisition for competitors like Google.
01:03:39 GitHub is a horizontal platform that could have been strategically acquired by competitors like Google to funnel developers to their own platforms, but Microsoft's acquisition of GitHub in all stock suggests that they may have other plans for their cash and potentially another acquisition in the future.
01:09:41 Microsoft's acquisition of GitHub suggests that there may be more integration with core Microsoft than there was with LinkedIn, and the power of GitHub's freemium model is highlighted as one of the best ever devised.
01:15:37 Microsoft's acquisition of GitHub could potentially lead to integration with Microsoft's enterprise sales channel, leverage for Azure, and even a potential integration with LinkedIn, but it remains unclear how they will make back the purchase price.
01:21:47 The hosts of the podcast give their grades for the GitHub acquisition, with one giving it a C+ and the other giving it a B, and they recommend blog posts about the importance of ideas and execution in business.
Categories: Technology Business

Microsoft's Acquisition of GitHub: A Strategic Move in the Developer Ecosystem

Season 2, Episode 9: GitHub
by Acquired

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