Lloyd Armbrust's Journey from Ad Sales to Manufacturing Surgical Masks
TLDR Lloyd Armbrust pivoted his ad sales software company to start manufacturing surgical masks in the US during the pandemic, eventually producing a million masks a day. Leveraging modern manufacturing techniques and vertical integration, Armbrust American found success by emphasizing American-made products and ethical production practices.
Timestamped Summary
00:00
Lloyd Armbrust pivoted his ad sales software company to start manufacturing surgical masks in the US during the pandemic, eventually producing a million masks a day by the summer of 2020.
04:21
Lloyd Armbrust decided to start manufacturing masks in the US after realizing the potential to do so at a lower cost than importing them, leveraging modern manufacturing techniques and vertical integration to compete with Chinese suppliers.
08:18
Lloyd Armbrust quickly set up a mask manufacturing business in Austin, Texas within six weeks of deciding to do so, securing a large facility at a discounted rate due to fortunate circumstances.
12:20
Armbrust American was able to produce a million masks a day in the facility they secured in Austin, Texas.
16:27
Lloyd Armbrust spent long hours learning how to manufacture masks, navigated FDA regulations, and sourced materials like melplone to quickly establish mask production in the U.S.
20:25
Lloyd Armbrust pivoted from ad sales to mass manufacturing masks in just six weeks, focusing on consumer sales by emphasizing American-made products and ethical production practices.
24:09
Armbrust American found success by emphasizing American-made products and ethical production practices, attracting customers with a reliable supply chain during the pandemic.
28:33
Armbrust American prioritized providing affordable, high-quality masks during the pandemic, but faced challenges with the fluctuating demand for masks, leading them to explore a new venture in the air filter business.
32:45
Armbrust American faced challenges in the United States due to a lack of infrastructure for manufacturing, highlighting the importance of diversification for long-term success.
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