Prompt Cast
Lisa Price's Journey from Homemade Skincare to Building Carol's Daughter
TLDR Lisa Price started making skincare products in baby food jars, eventually building Carol's Daughter into a major beauty brand for women of color. L'Oreal acquired Carol's Daughter in 2014, marking the culmination of Price's hard work and growth as a businesswoman.
Timestamped Summary
00:00
Lisa Price started making skincare products in baby food jars, selling them to friends at church, and eventually built Carol's Daughter into one of the biggest beauty brands for women of color.
04:46
L'Oreal acquired Carol's Daughter in 2014, which originally started in Lisa Price's kitchen as a passion project while she had a successful career working on The Cosby Show.
09:42
Lisa Price started selling her homemade body butter at a church flea market in May of 1993, encouraged by her mother, and quickly sold out of her products under the brand name Carol's Daughter.
14:29
Lisa Price realized her passion for creating body butter and other products during the summer of 1993, leading her to consider turning her hobby into a business after watching an episode of the Oprah Winfrey Show.
19:32
Lisa Price purchased a home in 1996 that allowed her to have space for her growing family and business, marking a significant turning point in the growth of Carol's Daughter.
24:46
By 1999, Carol's Daughter opened its first brick and mortar retail space after Lisa Price convinced a landlord with a gift basket and a letter about the brand, despite financial challenges.
29:56
Lisa Price's appearance on Oprah Winfrey's show led to a significant increase in website traffic and exposure for Carol's Daughter.
35:26
Lisa Price found the process of selling Carol's Daughter to L'Oreal to be challenging, but ultimately fulfilling, as it represented the culmination of her hard work and growth as a businesswoman.
40:28
Lisa Price reflects on her journey with Carol's Daughter, expressing deep respect for her hard work and commitment, remaining the face of the brand even after its acquisition by L'Oreal and choosing to stay in the same Brooklyn house she bought in 1996.
45:31
Aidan and Jesse successfully launched their company Rex Specs, specializing in dog goggles, after receiving financial support from their vet and have since expanded their product line and quit their day jobs to focus on the business full-time.
Categories:
Business
