Prompt Cast
Kickstarter CEO Everett Taylor's Vision for Platform Growth
TLDR CEO Everett Taylor is focused on aggressive marketing strategies to elevate Kickstarter, aiming to shift the platform from a temporary destination to a community-driven space for creators. Taylor's vision includes expanding business lines, improving marketing, and fostering inclusivity to support creators from diverse backgrounds.
Timestamped Summary
00:00
Everett Taylor, CEO of Kickstarter, discusses his journey from challenging beginnings to leading Kickstarter with a focus on aggressive marketing strategies to elevate the platform.
04:18
Kickstarter's CEO, Everette Taylor, aims to maintain the platform's community-driven ethos while focusing on impactful growth to bring creative projects to life.
07:48
Kickstarter aims to shift from being a temporary destination to a platform where users engage regularly by focusing on inclusivity, community engagement, and launching new business lines to create a more equitable world for creators.
11:08
Everette Taylor aims to target everyday creative individuals in the creator economy, highlighting the impact of Kickstarter on popular products and celebrities, while focusing on improving the platform's marketing, branding, and introducing new business lines like digital marketing and pledge management.
14:32
Everette Taylor's new vision for Kickstarter involves expanding business lines and pushing the platform beyond just crowdfunding into a more diverse and competitive market.
18:15
Kickstarter's unique proposition allows creators of all kinds, regardless of their financial needs, to bring their ideas to life and succeed, positioning the platform as a genesis for creators with diverse backgrounds and resources.
21:53
Everette Taylor's dedication to Kickstarter and his belief in helping creators from diverse backgrounds drives his passion and commitment to the platform's success.
25:55
Everette Taylor aims to pave the way for underrepresented individuals in leadership roles by achieving great success and opening doors for others.
29:33
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Categories:
Business
