Prompt Cast
Kara Goldin's Journey in Building Hint Water and Navigating Challenges
TLDR Kara Goldin founded Hint Water as a healthier alternative to diet soda, facing challenges in educating consumers and buyers about this new beverage category. During the pandemic, she mobilized her team to ensure product availability, adapted her business to focus on direct-to-consumer sales, and emphasized the importance of a clear idea and building a strong team in a saturated market.
Timestamped Summary
00:00
Business travelers are finding that mixing leisure with work trips keeps them recharged and excited.
03:35
Kara Goldin started Hint Water after realizing the negative impact of diet soda on her health and wanting a healthier alternative with just fruit and no sweeteners.
07:01
Kara Goldin launched Hint Water to provide a healthier alternative to diet soda, facing challenges in educating consumers and buyers about this new category of beverage.
10:24
Kara Goldin faced challenges with stock shortages and quickly mobilized her team to address the issue when the pandemic hit in March 2020.
13:59
Kara Goldin quickly mobilized her team to ensure Hintwater remained in stock and on shelves at essential retailers during the pandemic, benefiting from their US-based production and automation efforts.
17:37
Kara Goldin took on a hands-on approach during the pandemic, visiting stores and making small adjustments to ensure her team's safety and support grocery stores, while also adapting her business to focus on direct-to-consumer sales which significantly boosted revenue.
21:19
Kara Goldin emphasizes the importance of having a clear idea, a problem to solve, and building a strong team when entering a saturated market like beverages.
24:59
Guy Raz concludes the episode by thanking the listeners and announcing upcoming shows on Black history and a new season of the podcast "Dr. Death."
Categories:
Business
